:root{--mna-text:#122434;--mna-muted:#4f6472;--mna-accent:#0f766e;--mna-accent-strong:#0a5e57;--mna-accent-warm:#d97706;--mna-border:#d7e5e1;--mna-bg-soft:#f7f1e8;--mna-shadow:0 14px 32px rgba(43, 31, 14, 0.08);--mna-focus-ring:0 0 0 3px rgba(15, 118, 110, 0.24)}body{font-family:'Be Vietnam Pro','Segoe UI',Tahoma,sans-serif;color:var(--mna-text);background:linear-gradient(180deg,#fbf6ee 0%,#ffffff 280px)}h1,h2,h3,h4,h5,h6,.penci-entry-title,.single .single-post-title{font-family:'Playfair Display',Georgia,serif}a{transition:color 0.22s ease}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible,[tabindex]:focus-visible{outline:2px solid var(--mna-accent);outline-offset:3px;box-shadow:var(--mna-focus-ring)}.mna-sr-only{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}.penci-header-wrap{position:sticky;top:0;z-index:999;backdrop-filter:blur(14px);box-shadow:0 12px 30px rgb(39 28 13 / .08);background:rgb(255 250 242 / .94);border-bottom:1px solid #eadfce}.penci-header-wrap .menu>li>a{min-height:40px;display:inline-flex;align-items:center;justify-content:center;margin:10px 2px;padding:10px 13px;border:1px solid #fff0;border-radius:999px;font-size:13px;font-weight:800;letter-spacing:.01em;line-height:1.2;text-transform:none!important;white-space:nowrap;color:#173142;transition:border-color 180ms ease,background 180ms ease,color 180ms ease,box-shadow 180ms ease}.penci-header-wrap .navigation .menu>li>a,.penci-header-wrap #navigation .menu>li>a,.penci-header-wrap .penci-menu-hbg .menu>li>a{text-transform:none!important;letter-spacing:0.01em!important;white-space:nowrap!important;font-size:12px!important;padding-inline:10px!important}.penci-header-wrap .menu>li.current-menu-item>a,.penci-header-wrap .menu>li>a:hover{color:#07584f;background:rgb(217 241 235 / .72);border-color:rgb(15 118 110 / .22);box-shadow:0 8px 20px rgb(15 118 110 / .08)}.penci-header-second .header-slogan-text{display:none}.penci-header-second .header-slogan{display:none}#logo{display:flex;justify-content:center}#logo .penci-mainlogo{display:none}#logo a{position:relative;display:inline-flex;align-items:center;justify-content:center;min-height:74px;text-decoration:none}#logo a::after{content:'Marketing News Hub';font-family:'Playfair Display',Georgia,serif;font-size:clamp(34px, 3.7vw, 52px);line-height:1;font-weight:700;letter-spacing:-.02em;color:#101f2e}.penci-header-wrap .header-social a{color:#355260}.penci-header-wrap .header-social a:hover{color:var(--mna-accent)}.penci-top-search .search-click{min-width:44px;min-height:44px;display:inline-flex;align-items:center;justify-content:center;border-radius:999px;background:#f3f8f7;border:1px solid #dce8e4}.penci-top-search .search-click:hover{background:#e9f5f1}.penci-top-search .search-click{font-size:0!important}.penci-top-search .search-click i,.penci-top-search .search-click svg,.penci-top-search .search-click::before{font-size:15px!important}@media (min-width:1024px){.penci-header-wrap .navigation,.penci-header-wrap #navigation,.penci-header-wrap .penci-menu-hbg{overflow-x:auto;overflow-y:hidden;scrollbar-width:none}.penci-header-wrap .navigation::-webkit-scrollbar,.penci-header-wrap #navigation::-webkit-scrollbar,.penci-header-wrap .penci-menu-hbg::-webkit-scrollbar{display:none}.penci-header-wrap .menu{display:flex!important;flex-wrap:nowrap!important;align-items:center;justify-content:center;gap:2px;white-space:nowrap}.penci-header-wrap .menu>li{flex:0 0 auto!important}}@media (min-width:1024px) and (max-width:1180px){.penci-header-wrap .menu>li>a{min-height:36px;margin-inline:1px;padding-inline:7px!important;font-size:11px!important}}.archive .container.penci_sidebar,.single .container.container-single{width:min(1200px, 94vw)}.archive .container.penci_sidebar{margin-top:20px}.archive .archive-box,.single .header-standard{border-radius:16px;border:1px solid var(--mna-border);background:#fff;box-shadow:var(--mna-shadow);padding:16px 20px}.archive .title-bar,.single .single-post-title{letter-spacing:-.02em}.archive .title-bar{padding:0 0 12px;margin-bottom:18px;border-bottom:1px solid #dce8e4}.archive .archive-box .title-bar span,.archive .archive-box .title-bar i{color:#4c6471;font-size:12px;letter-spacing:.09em;text-transform:uppercase;font-weight:700}.archive .penci-entry-title a,.single .single-post-title{color:var(--mna-text)}.archive .penci-entry-title{font-size:clamp(24px, 2.2vw, 34px);line-height:1.2}.archive .penci-entry-title a:hover{color:var(--mna-accent)}.archive .standard-article{display:grid;grid-template-columns:minmax(220px,32%) 1fr;gap:0}.archive .standard-post-image img{height:100%;min-height:230px}.single .single-post-title{font-size:clamp(28px, 3.2vw, 42px);line-height:1.15}.single .entry-content p{font-size:18px;line-height:1.8;color:#273c4d;margin-bottom:1.3em}.single .post-entry{max-width:760px;margin:0 auto;padding-top:6px}.single .post-entry>p:first-of-type{font-size:21px;line-height:1.72;color:#1e3444}.single .post-entry ul,.single .post-entry ol{padding-left:24px;margin-bottom:1.2em}.single .post-entry blockquote{border-left:4px solid #2c8c81;background:#f3f9f7;border-radius:8px;padding:14px 16px}.single .entry-content h2,.single .entry-content h3{margin-top:1.6em;margin-bottom:.7em;letter-spacing:-.015em}.single .single-post-image img{border-radius:14px;box-shadow:0 14px 28px rgb(12 34 43 / .12)}.single .post-box-meta-single{display:flex;flex-wrap:wrap;gap:12px;align-items:center}.single .post-box-meta-single,.archive .penci-box-meta{font-size:13px;color:#5a6d7a}.archive .penci-box-meta{display:flex;gap:12px;flex-wrap:wrap}.standard-article{border-radius:14px;overflow:hidden;border:1px solid var(--mna-border);box-shadow:var(--mna-shadow);background:#fff;transition:transform 0.24s ease,box-shadow 0.24s ease,border-color 0.24s ease}.standard-article:hover{transform:translateY(-3px);box-shadow:0 18px 34px rgb(14 36 43 / .14);border-color:#c5d8d1}.standard-article .standard-post-image img{aspect-ratio:16 / 9;object-fit:cover}.standard-main-content{padding:20px 20px 22px}.standard-main-content .post-entry{font-size:16px;line-height:1.72}.standard-main-content .post-readmore a{display:inline-flex;align-items:center;gap:6px;font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.07em;color:#fff;background:linear-gradient(90deg,#0f6c64 0%,#16608c 100%);border-radius:999px;padding:10px 14px}.standard-main-content .post-readmore a:hover{background:linear-gradient(90deg,#0c5b54 0%,#15557d 100%);color:#fff}.single .penci-breadcrumb,.archive .penci-breadcrumb{color:#49606f;font-size:12px;text-transform:uppercase;letter-spacing:.08em;font-weight:700}.single .penci-breadcrumb{padding-top:20px}.penci-breadcrumb a,.penci-breadcrumb .crumb,a.new-ver-share.post-share-item{min-width:32px;min-height:32px;display:inline-flex;align-items:center;justify-content:center}.single .container.container-single{margin-top:10px}.single .header-standard{padding:24px}.single .header-standard .single-category a{background:#e9f4f1;border:1px solid #d3e6df;border-radius:999px;padding:5px 10px;font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:700}.single .header-standard .single-category a:hover{background:#ddf0ea}.penci-sidebar-content .penci-block-vc,.widget{background:#fff;border:1px solid var(--mna-border);border-radius:14px;padding:16px;box-shadow:0 10px 24px rgb(13 35 42 / .06)}.widget-title,.penci-block-vc .widget-title,.penci-block-vc .penci-border-arrow{font-family:'Be Vietnam Pro','Segoe UI',Tahoma,sans-serif;font-size:12px;text-transform:uppercase;letter-spacing:.12em;font-weight:800;color:#375767}.single .tags-share-box,.single .post-pagination{border:1px solid #dce7e4;border-radius:12px;padding:14px;background:#f8fbfa}.single .comment-respond{border:1px solid #d8e5e1;border-radius:14px;padding:18px;background:#fff}.single .comment-respond input,.single .comment-respond textarea{border-radius:10px;border:1px solid #ccdeda;background:#fbfdfc}.single .comment-respond input:focus,.single .comment-respond textarea:focus{border-color:#9ecdc2}.mna-global-footer-shell{margin-top:44px;padding:0 0 28px}.mna-global-footer{width:min(1200px, 94vw);margin:0 auto;background:linear-gradient(135deg,#122231 0%,#1a3648 100%);border-radius:18px;padding:26px;display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:20px;color:#d8ebef;box-shadow:0 18px 34px rgb(7 19 30 / .3)}.mna-gf-kicker{margin:0;font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:#7ce4cf;font-weight:700}.mna-global-footer h3{margin:8px 0 10px;font-size:28px;color:#fff;letter-spacing:-.02em}.mna-global-footer h4{margin:2px 0 10px;font-size:15px;color:#fff;text-transform:uppercase;letter-spacing:.06em}.mna-global-footer p{margin:0;line-height:1.65}.mna-gf-brand p{max-width:58ch}.mna-global-footer ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}.mna-global-footer a{min-height:32px;display:inline-flex;align-items:center;color:#d8ebef;font-weight:600}.mna-global-footer a:hover{color:#8af3dc}.mna-gf-bottom{width:min(1200px, 94vw);margin:10px auto 0;padding:0 6px;display:flex;justify-content:space-between;gap:10px;color:#5c7280;font-size:12px}.mna-gf-bottom p{margin:0}footer#footer-section{display:none}.page:not(.home) .header-standard,.page:not(.home) .penci-page-header{display:none}.page:not(.home) .container.penci_sidebar,.page:not(.home) .container.container-single{width:min(1120px, 94vw)}.page:not(.home) .post-entry{max-width:920px;margin:0 auto}.mna-content-page{margin:26px auto 10px;font-family:'Be Vietnam Pro','Segoe UI',Tahoma,sans-serif;color:#16283a}.mna-page-hero{padding:clamp(26px, 4vw, 46px);border:1px solid #eadfce;border-radius:28px;background:radial-gradient(circle at 92% 0%,rgb(216 138 31 / .16),transparent 30%),linear-gradient(135deg,#fffaf1 0%,#f7efe2 100%);box-shadow:0 22px 54px rgb(39 28 13 / .09)}.mna-page-eyebrow{margin:0 0 12px;font-size:12px;font-weight:900;letter-spacing:.14em;text-transform:uppercase;color:#0f766e}.mna-page-hero h1,.mna-content-page h2,.mna-content-page h3{color:#101f2e;letter-spacing:-.035em}.mna-page-hero h1{margin:0;font-size:clamp(36px, 5vw, 62px);line-height:.98}.mna-page-lead{max-width:760px;margin:18px 0 0;font-size:clamp(17px, 2vw, 21px);line-height:1.7;color:#314153}.mna-page-meta{display:inline-flex;align-items:center;gap:8px;margin-top:18px;padding:9px 12px;border:1px solid rgb(15 118 110 / .18);border-radius:999px;background:rgb(15 118 110 / .08);font-size:13px;font-weight:800;color:#0a5e57}.mna-page-section{margin-top:22px;padding:clamp(22px, 3vw, 34px);border:1px solid #eadfce;border-radius:22px;background:rgb(255 252 246 / .92);box-shadow:0 14px 34px rgb(39 28 13 / .06)}.mna-page-section h2,.mna-page-section h3{margin-top:0}.mna-page-section p,.mna-page-section li{font-size:16px;line-height:1.78;color:#314153}.mna-page-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}.mna-page-card,.mna-contact-card{position:relative;overflow:hidden;padding:18px;border:1px solid rgb(20 34 53 / .12);border-radius:18px;background:#fffaf1;transition:border-color 180ms ease,box-shadow 180ms ease,transform 180ms ease}.mna-page-card::before,.mna-contact-card::before{content:'';position:absolute;inset:0 auto 0 0;width:4px;background:linear-gradient(180deg,#0f766e,#d97706);opacity:.78}.mna-page-card:hover,.mna-page-card:focus-within,.mna-contact-card:hover,.mna-contact-card:focus-within{border-color:rgb(15 118 110 / .28);box-shadow:0 16px 34px rgb(39 28 13 / .09);transform:translateY(-1px)}.mna-page-card h3,.mna-contact-card h3{margin:0 0 8px;font-size:clamp(20px, 2vw, 24px);line-height:1.18}.mna-page-list{display:grid;gap:10px;padding-left:0;list-style:none}.mna-page-list li{position:relative;padding-left:28px}.mna-page-list li::before{content:'';position:absolute;left:0;top:.78em;width:10px;height:10px;border-radius:50%;background:#d97706}.mna-page-note{margin-top:18px;padding:16px 18px;border-left:4px solid #0f766e;border-radius:14px;background:#eef8f5;color:#1e3a43}.mna-page-link-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:12px;margin-top:18px}.mna-page-pill-link{display:flex;flex-direction:column;gap:4px;min-height:54px;padding:13px 15px;border:1px solid rgb(15 118 110 / .2);border-radius:16px;background:linear-gradient(90deg,rgb(15 118 110 / .12),transparent 46%),rgb(238 248 245 / .74);color:#07584f;font-weight:900;text-decoration:none;transition:border-color 180ms ease,background 180ms ease,color 180ms ease,transform 180ms ease,box-shadow 180ms ease}.mna-page-pill-link small{color:#526170;font-size:12px;font-weight:700;line-height:1.45}.mna-page-pill-link:hover,.mna-page-pill-link:focus-visible,.mna-page-pill-link-primary{border-color:rgb(15 118 110 / .42);background:#0f766e;color:#fffaf1;box-shadow:0 12px 28px rgb(15 118 110 / .18);transform:translateY(-1px)}.mna-page-pill-link:hover small,.mna-page-pill-link:focus-visible small,.mna-page-pill-link-primary small{color:rgb(255 250 241 / .82)}.mna-page-cta{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(260px,0.8fr);gap:18px;align-items:center;margin-top:24px;padding:clamp(22px, 3vw, 34px);border:1px solid rgb(15 118 110 / .18);border-radius:24px;background:radial-gradient(circle at 100% 0%,rgb(15 118 110 / .14),transparent 38%),linear-gradient(135deg,#102437 0%,#163d4f 100%);box-shadow:0 20px 48px rgb(16 36 55 / .16)}.mna-page-cta h2,.mna-page-cta p,.mna-page-cta .mna-page-eyebrow{color:#fffaf1}.mna-page-cta p{margin-bottom:0}.mna-page-cta-actions{display:grid;gap:10px}.mna-page-trust-strip{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:18px}.mna-page-trust-strip span{padding:12px 14px;border-radius:999px;background:rgb(217 241 235 / .72);color:#07584f;font-size:13px;font-weight:900;text-align:center}.mna-contact-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}.mna-contact-card a{font-weight:800;color:#0a5e57}.mna-legal-page .mna-page-section h2{font-size:clamp(24px, 3vw, 34px)}@media (max-width:820px){.mna-page-grid,.mna-contact-grid,.mna-page-link-grid,.mna-page-cta,.mna-page-trust-strip{grid-template-columns:1fr}.mna-page-hero{border-radius:20px}}@media (max-width:1080px){.archive .standard-article{grid-template-columns:1fr}.mna-global-footer{grid-template-columns:1fr 1fr}}@media (max-width:760px){.penci-header-wrap .menu>li>a{font-size:12px;min-height:44px;margin:4px 0;padding:11px 13px;justify-content:flex-start}#logo a{min-height:56px;max-width:calc(100vw - 108px)}#logo a::after{font-size:clamp(21px, 6.2vw, 28px);white-space:nowrap}.single .entry-content p,.standard-main-content .post-entry{font-size:17px}.single .header-standard{padding:18px}.mna-global-footer{grid-template-columns:1fr;padding:20px}.mna-gf-bottom{flex-direction:column}}:root{--mna-bg-page:#f4f7f6;--mna-text-strong:#10222e;--mna-text-soft:#536775;--mna-accent-2:#0c8475;--mna-surface:#ffffff;--mna-surface-alt:#eef4f2;--mna-line:#d6e3de}body{background:radial-gradient(circle at 10% -20%,#dcefe8 0%,var(--mna-bg-page) 22%,#ffffff 58%)}.penci-header-wrap .header-social,.penci-header-social,.penci-topbar-social{display:none!important}.mna-archive-heading{background:linear-gradient(130deg,#102938 0%,#1f4a5d 100%);border-radius:16px;padding:18px 20px;margin:0 0 18px;color:#e8f5f2;box-shadow:0 14px 30px rgb(12 28 40 / .22)}.mna-archive-heading h1{font-size:clamp(24px, 3vw, 34px);line-height:1.1;margin:8px 0;color:#fff}.mna-archive-heading p{margin:0;max-width:68ch;color:#d0e7e1}.mna-archive-kicker{margin:0;font-size:11px;text-transform:uppercase;letter-spacing:.14em;font-weight:700;color:#8de6d3}.mna-ad-slot{position:relative;border:1px dashed #9dc9bc;background:linear-gradient(180deg,#eef8f4 0%,#f8fbfa 100%);border-radius:14px;padding:10px;margin:14px 0}.mna-ad-slot-inner{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:8px 10px;border-radius:10px;background:#fff;border:1px solid #d7e8e1}.mna-ad-slot-label{font-size:11px;text-transform:uppercase;letter-spacing:.12em;font-weight:700;color:#245f56}.mna-ad-slot-name{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.mna-sidebar-ad-wrap{position:sticky;top:88px;z-index:2}.mna-reading-progress{position:fixed;left:0;top:0;width:100%;height:4px;background:rgb(12 32 42 / .08);z-index:10000}.mna-reading-progress>span{display:block;height:100%;transform-origin:left center;transform:scaleX(0);background:linear-gradient(90deg,#0f7f70 0%,#2c5f93 100%)}.single .entry-content .mna-editorial-meta-block,.single .entry-content .mna-source-block,.single .entry-content .mna-toc,.single .entry-content .mna-related-posts{border:1px solid var(--mna-line);background:var(--mna-surface);border-radius:14px;padding:16px;margin:0 0 22px}.single .entry-content .mna-editorial-meta-title,.single .entry-content .mna-source-block h2,.single .entry-content .mna-toc-title,.single .entry-content .mna-related-head h2{font-family:'Be Vietnam Pro','Segoe UI',Tahoma,sans-serif;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.12em;color:#1d4f62;margin:0 0 10px}.mna-editorial-meta-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}.single .entry-content .mna-editorial-meta-grid p{margin:0;font-size:15px;line-height:1.5;color:var(--mna-text-soft)}.single .entry-content .mna-editorial-meta-grid strong{color:var(--mna-text-strong)}.mna-toc ol{margin:0;padding-left:20px;display:grid;gap:6px}.mna-toc a{font-weight:600;color:#19485f}.mna-source-block ul{margin:0;padding-left:18px;display:grid;gap:8px}.mna-source-block li{color:#3a5462}.mna-related-head{display:flex;justify-content:space-between;align-items:baseline;gap:10px;margin-bottom:12px}.mna-related-head a{font-weight:700;font-size:14px;color:#1f5f73}.mna-related-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.mna-related-card{border:1px solid #dbe7e3;border-radius:12px;overflow:hidden;background:#fff}.mna-related-thumb{display:block}.mna-related-thumb img{display:block;width:100%;height:auto;aspect-ratio:16 / 9;object-fit:cover}.mna-related-card h3{font-size:16px;line-height:1.36;margin:0;padding:10px 12px 14px}.mna-related-card h3 a{color:#162e3c}.mna-consent{position:fixed;left:18px;right:18px;bottom:18px;z-index:10002}.mna-consent-inner{max-width:760px;margin:0 auto;padding:14px;border-radius:14px;background:rgb(13 25 35 / .95);color:#dff0ea;border:1px solid rgb(147 190 179 / .35);display:grid;gap:12px}.mna-consent-inner p{margin:0;line-height:1.5}.mna-consent-actions{display:flex;gap:10px;justify-content:flex-end}.mna-btn{min-height:44px;border:1px solid #fff0;border-radius:999px;padding:10px 16px;font-weight:700;font-size:13px;cursor:pointer}.mna-btn-accept{background:#6ce2c8;color:#11303e}.mna-btn-decline{background:#fff0;color:#cde6dd;border-color:#4f7885}@media (max-width:980px){.mna-global-footer{grid-template-columns:1fr 1fr}}@media (max-width:900px){.mna-gf-bottom{flex-direction:column;align-items:flex-start}}@media (max-width:760px){.mna-page-hero{padding:22px;border-radius:20px}.mna-page-hero h1{font-size:clamp(30px, 9vw, 42px);line-height:1.08}.mna-page-lead{font-size:16px;line-height:1.68}.mna-global-footer-shell{margin-top:30px;padding-bottom:20px}.mna-global-footer{width:min(100% - 28px, 560px);grid-template-columns:1fr;gap:18px;padding:22px;border-radius:16px}.mna-global-footer ul{gap:4px}.mna-global-footer a{min-height:38px;width:100%}.mna-gf-bottom{width:min(100% - 28px, 560px);flex-direction:column}}.mna-trending-hub .mna-trending-hero .mna-container{display:grid;gap:10px}.mna-trending-hub .mna-trending-hero h1{font-size:clamp(30px, 4vw, 46px);line-height:1.1;color:#0f2834;margin:0}.mna-trending-hub .mna-trending-hero .mna-sub{margin:0;color:#2a4c5b;max-width:64ch}@media (max-width:980px){.mna-editorial-meta-grid,.mna-related-grid{grid-template-columns:1fr}}@media (max-width:760px){.mna-consent{left:10px;right:10px;bottom:10px}.mna-consent-actions{justify-content:stretch}.mna-btn{flex:1}}@media (prefers-reduced-motion:reduce){*,*::before,*::after{scroll-behavior:auto!important;transition-duration:0.01ms!important;animation-duration:0.01ms!important;animation-iteration-count:1!important}}