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AI continues to move in two very different directions, both of which have a direct impact on how marketers create content and manage brands: one is the trend of personalizing images with generative tools, while the other is the warning about the risks of AI being misused in influence campaigns. For marketers in Vietnam, this is not just a matter of “new technology” but also a question of creativity, trust, and brand safety.
AI caricature sheet: When AI portraits become a “personality summary”
The trend mentioned in Totally The Bomb’s article is a kind of AI-generated “character sheet”: an illustrated page that combines a person’s face, lifestyle, interests, even pets and signature phrases. The appeal of this format lies in the fact that it feels like a hand-illustrated scrapbook, both personal and polished enough to share on social media.
However, real-world experience shows that AI does not always understand a real person correctly on the first try. The original author said the first test produced a character that looked more like “a stranger” than themselves: same glasses, same hair color, but the expression and face were wrong. After adjusting the prompt, the result came closer to expectations. This reflects an important point for marketers: for AI to create images that carry a personal or founder brand identity, the prompt must be very specific about style, visual traits, and the emotion you want to convey. Source: Totally The Bomb.
For content creators, this type of image can be useful in personal branding campaigns, founder introductions, or visual assets for storytelling social posts. But if it is used for a brand, it is important to check carefully how realistic it looks and avoid creating something that feels “similar” but lacks identity, because that can reduce trust rather than increase engagement.
ChatGPT and influence campaigns: A reminder of generative AI’s dark side
On the other side, another source shows AI being pulled into a much more serious risk zone. According to Informat.ro, OpenAI said ChatGPT was used in an alleged influence campaign linked to China, targeting political debates in the US. Although the source page provided could not be accessed directly for detailed content due to verification mechanisms, the headline and description indicate a warning about how language models can be exploited to support content aimed at manipulating information.
For marketers, the message here is not only about cybersecurity or international politics. It is a reminder that every AI content system can be misused: from producing fake comments and disruptive content to creating a false impression of social consensus. When a brand relies too heavily on automatically generated content without a human review layer, the risks of misinformation, trust crises, and reputational damage increase significantly. Source: Informat.ro.
In that context, marketing and communications teams need to treat AI as a controlled tool, not an absolute source of truth. Processes such as output verification, multi-layer approval, prompt logging, and usage limits are necessary if businesses want to benefit from AI without sacrificing credibility.
A perspective for the Vietnamese market
These two stories paint a fairly clear picture for the Vietnamese market: AI is rapidly expanding content creation capabilities, but it is also increasing the need for risk management and quality control. On the opportunity side, brands can use AI to create personalized visuals, support KOL and founder branding, or speed up social content production. On the risk side, any team using AI to create articles, comments, images, or public messaging must have review processes in place to avoid factual errors and misleading content.
For Vietnamese marketers, the practical lesson is this: use AI to speed up ideas and expand creative possibilities, but do not hand over all decision-making to the machine. The most effective campaigns in this period will be those that combine AI’s speed with human editorial judgment, verification, and local cultural understanding.
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This article focuses on AI roundup news with a perspective for the Vietnamese market.
References
- How to make an AI caricature sheet that actually looks like you (not a stranger in your hair)
- OpenAI: ChatGPT has been used in an influence operation attributed to China, aimed at affecting political debates in the USA
- Why Evolution Is True — Monday: Hili dialogue
