Analytics

Physical AI is moving from the lab to the factory floor, and that shift is changing how marketers define AI value. For Vietnamese businesses, it is a test of how …

CAC, or Customer Acquisition Cost, is the average amount a business spends to win one new customer. This article explains how to calculate it, what costs to include, and why …

AI is moving into systems where accuracy, accountability, and control matter more than speed. For marketers, that means measurement is no longer just about performance — it is also about …

Measuring brand metrics correctly means separating awareness, consideration, loyalty, and channel reach before drawing conclusions. This guide shows how to read the numbers in practice so you can know what …

If you’re asking what bounce rate is, the short answer is this: it measures sessions that view only one page before leaving, but it is not always a bad sign. …

Many beginners feel lost when they first open Looker Studio: connecting data sources, choosing metrics, and arranging charts correctly. This guide focuses on the basic workflow so you can build …

Customer LTV shows how much revenue a customer can generate over their entire buying lifetime. This article explains how to read, calculate, and apply LTV correctly in marketing analysis.

By mid-2026, as third-party cookies nearly disappear and B2B buying journeys become harder to track, the question of how to measure correctly is no longer a simple tool choice but …

New to Google Analytics and not sure where to start? This guide shows beginners how to read the right metrics, understand user behavior, and spot conversions without misreading the dashboard.

When a website still seems to have traffic but is not generating orders, the first thing to do is measure website performance using the right metrics, the right time frame, …

If you only look at open rate, it’s easy to draw the wrong conclusion about an email campaign. Learn the right sequence of metrics to read, from deliverability to conversions …

ROI in marketing measures investment efficiency, showing how much profit each marketing dollar generates relative to the cost spent. It differs from revenue, profit, and ROAS by placing results against …