Analytics

When traffic rises and you do not know where it comes from, every optimization decision can go off track. The most accurate way to check website traffic sources is to …

If your cost per click is rising, you need to understand what CPC means in advertising before changing budgets or pausing ad sets. This guide helps you identify why CPC …

If you need to set up a conversion goal in GA4, it really means flagging an important event to measure valuable actions such as purchases, form submissions, or visits to …

Many fanpages post consistently but still do not know which posts truly drive responses. This guide shows how to read the right metrics, where to find them, and how to …

Many online shops have steady traffic but low orders because the funnel breaks at some stage. Building a sales funnel for an online shop is not about following a model …

Marketing analytics helps businesses turn marketing from guesswork into data-driven decisions. This guide walks you from the core concepts to practical implementation in the Vietnamese market.

When ROAS looks high but orders are still unprofitable, the issue usually lies not in the number itself but in profit margins, operating costs, and campaign goals. There is no …

KPI (Key Performance Indicator) is a core performance metric used to evaluate how well an individual, team, or campaign is achieving its goals. In marketing, KPIs turn vague objectives into …

GA4 (Google Analytics 4) is Google’s latest free website and app analytics tool, fully replacing Universal Analytics in July 2023. Unlike the old version, which measured sessions and pageviews, GA4 …

If you only look at likes, it’s easy to misjudge how well a fanpage is performing. Learning how to increase engagement rate on your fanpage helps you measure how users …

Conversion rate is the percentage of people who complete a desired action out of the total number reached by a page, campaign, or channel. It is a core metric for …

When Facebook CPM rises or falls unusually, the issue is often how the numbers are being read, not just the cost of impressions. This guide shows how to diagnose the …