Analytics

When you need to track user behavior, add measurement tags, or prepare tracking while keeping your WordPress site stable, setting up Google Tag Manager correctly from the start is the …

Bounce rate in Google Analytics 4 is the share of non-engaged sessions, meaning users enter and leave without creating an engaged session. It measures how sessions are recorded, not content …

As AI becomes part of everyday work, the question is no longer whether to use it, but how to govern it effectively and keep costs under control. OpenAI’s latest move …

OpenAI has added new tools to ChatGPT Enterprise to help businesses better understand usage, credit allocation, and cost drivers. For marketers and operations teams in Vietnam, it is a notable …

The social media and digital commerce market continues to shift rapidly as retailers, e-commerce platforms, and regulators adjust their strategies to capture online shopping demand. For Vietnamese marketers, these stories …

Many websites have data but still do not know where to look, because installing tools is not enough to understand user behavior. To track user behavior on the web properly, …

As AI and data become the new “fuel” of marketing, understanding data analytics certifications is no longer just for data professionals. For Vietnamese marketers, they offer a practical way to …

When a landing page has traffic but few orders, leads, or form submissions, the issue is often that you are measuring the wrong thing or not measuring enough. Measuring landing …

Social media is entering a new phase, where content, data and AI no longer operate separately but as one system. For Vietnamese marketers, three signals from the international market below …

When traffic rises and you do not know where it comes from, every optimization decision can go off track. The most accurate way to check website traffic sources is to …

If your cost per click is rising, you need to understand what CPC means in advertising before changing budgets or pausing ad sets. This guide helps you identify why CPC …

If you need to set up a conversion goal in GA4, it really means flagging an important event to measure valuable actions such as purchases, form submissions, or visits to …