Last week’s SEO and search marketing news made one thing clear: the game is no longer just about rankings, but is shifting rapidly toward AI Search, business data, real performance …
Category:
Analytics
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Analytics
Meta, YouTube, TikTok and Snapchat: How AI and Ad Measurement Are Reshaping Social in 2026
The latest updates from TikTok, Snapchat, Meta, and YouTube show social media competition shifting sharply toward AI, ad measurement, and cross-device experiences. For Vietnamese marketers, these are signals worth watching …
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Many fanpages post consistently but still do not know which posts truly drive responses. This guide shows how to read the right metrics, where to find them, and how to …
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Analytics
Attention, identity and measurement: the social platform shifts Vietnamese marketers should track
Social media is shifting fast, with platforms competing not only for user attention but also for ad tools, account identity, and measurement capabilities. Here are six updates Vietnamese marketers should …
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Many online shops have steady traffic but low orders because the funnel breaks at some stage. Building a sales funnel for an online shop is not about following a model …
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Analytics
SEO at the intersection of tech, brand and measurement: what Vietnamese marketers should prepare
Recent developments around Google Search, AI search, and measurement show that SEO is no longer just a game of keywords and rankings. For Vietnamese marketers, changes in structured data, query …
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Marketing analytics helps businesses turn marketing from guesswork into data-driven decisions. This guide walks you from the core concepts to practical implementation in the Vietnamese market.
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When ROAS looks high but orders are still unprofitable, the issue usually lies not in the number itself but in profit margins, operating costs, and campaign goals. There is no …
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KPI (Key Performance Indicator) is a core performance metric used to evaluate how well an individual, team, or campaign is achieving its goals. In marketing, KPIs turn vague objectives into …
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GA4 (Google Analytics 4) is Google’s latest free website and app analytics tool, fully replacing Universal Analytics in July 2023. Unlike the old version, which measured sessions and pageviews, GA4 …
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If you only look at likes, it’s easy to misjudge how well a fanpage is performing. Learning how to increase engagement rate on your fanpage helps you measure how users …
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Conversion rate is the percentage of people who complete a desired action out of the total number reached by a page, campaign, or channel. It is a core metric for …