As social media competition intensifies, simply being present on Facebook, Instagram, or TikTok is no longer enough to create an advantage. For Vietnamese marketers, the bigger challenge is building a …
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Hideo Kojima’s remarks on an indie hit highlight how a small team can become a competitive advantage when the brand story is clear and compelling. The article also explores how …
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Social Media
Brand governance and AI ads: what the LinkedIn, Snapchat, YouTube and Google updates mean for marketers
LinkedIn, Snapchat, YouTube and Google have rolled out new updates that point to a fast-moving shift in digital platforms toward deeper personalization and stronger AI support for advertisers. For Vietnamese …
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AI Engineer is becoming one of the most closely watched careers in the global AI wave. For Vietnamese marketers and businesses, this salary story reflects both the demand for AI …
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AI Watch
Investment, infrastructure, trust: what the current wave of AI developments means for marketers
AI continues to drive very different shifts across global markets, from stocks and ETFs to engineering hiring, trading infrastructure, and cybersecurity debates. For Vietnamese marketers, these signals are not just …
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Digital Trends
AI in gaming: why Unreal Engine 6 and the Square Enix QA backlash point to augmenting people, not replacing them
AI is reshaping the gaming industry in two very different ways: as foundational technology that unifies creative workflows, and as a source of controversy over replacing people with AI in …
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AI is becoming the most talked-about technology in enterprise digital strategy, but that does not mean blockchain will lose its role. For marketers and business leaders in Vietnam, the more …
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Last week’s two AI-related developments show that this technology is not only about content generation, but also about risk management, access control, and the pace of innovation across markets. For …
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AI Watch
AI Orchestration Rises: Sakana Fugu, Multi-Model Strategy, and a View for Vietnamese Businesses
The latest developments in the AI wave show that the race is no longer just about building a bigger model. From Japan to debates over technological sovereignty, the emerging story …
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On June 12, 2026, a U.S. export control directive forced Anthropic to suspend Fable 5 and Mythos 5 for all foreign nationals. Access is now reopening for U.S. users, while …
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From 1/7/2026, Decree 174/2026/NĐ-CP sets out fines and measures such as locking fanpages, groups, and content channels for social media violations — something marketers, shop owners, and fanpage admins need …
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AI search visibility and Google ranking volatility are pushing SEO into a more unpredictable phase, where measuring performance is no longer as simple as checking keyword rankings. For Vietnamese marketers, …