Social Media

This week’s updates from YouTube, TikTok, Meta, Facebook, and Reddit show how social media competition is shifting toward AI, performance measurement, and platform safety. For Vietnamese marketers, these are not …

The latest updates from YouTube, X, Reddit, Meta and LinkedIn show how social media is shifting quickly in three directions: faster AI adoption, tighter platform controls, and more tools that …

Social media is becoming increasingly tied to the shopping journey, from product discovery to checkout and post-sale care. For Vietnamese marketers, new signals from e-commerce, AI and automation point to …

As marketers juggle more tasks from research and content production to data response, AI tools that can “do the work” themselves are becoming increasingly relevant. A new article from Social …

Social media continues to prove its power to turn trends into buying behavior, as a TikTok idea can quickly make its way into shopping carts, restaurant menus, or even entertainment …

Competition among AI models from China, the US, and Europe is entering a new phase, as the capability gap is narrowing far faster than many marketers expected. For social media …

Social media is evolving faster than many marketers can update their strategies. These four sources highlight a notable picture: from measuring content performance and learning from major sporting events to …

Viral content cannot be forced, but you can increase the odds of it spreading by choosing the right audience, the right content format, and the right posting time. For shop …

A fanpage crisis is more than a few negative comments: it can start with slow replies, incorrect information, or an old post being brought back up, then spread quickly and …

When a fanpage’s posting schedule comes around and there still aren’t enough posts, the problem is usually not a lack of effort but a lack of a clear idea framework. …

Reach is the number of unique users who have seen your content at least once within a given period. Unlike impressions, reach counts each person only once, making it a …

Many channels use a lot of TikTok hashtags but still fail to reach the right audience, because hashtags are only distribution signals, not a magic trick for going viral. This …