AI is not only changing how marketers create content or run ads, but also directly affecting customer research, system architecture, and martech operating costs. Four new MarTech articles paint a …
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Video, AI, AI search and connected TV are pushing content closer to business outcomes. Here are eight signals showing how content marketing is shifting from awareness alone to conversion, measurement …
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Google has offered a direct explanation of “full-stack AI” — an integrated approach to building artificial intelligence from infrastructure to end product. For marketers and tech teams, it highlights why …
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AI is not only changing how marketers create content or run ads; it is also directly affecting customer research, technology architecture, and martech operating costs. MarTech’s latest coverage shows a …
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Google has published a clear explanation of “full-stack AI,” an approach it sees as central to its AI strategy for years. For marketers and businesses in Vietnam, it highlights that …
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Last week, SEO and search marketing continued shifting toward a multi-platform landscape, from the stability of AI visibility data to Google’s automatic product categorization, new Search Console signals, and the …
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World Cup 2026 is not only the world’s biggest football stage, but also a major test for sports marketing. For Vietnamese marketers, the key question is not where a brand …
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Social media remains the most important touchpoint between brands and users, but the game is changing fast. These five international stories show why lasting effectiveness depends on understanding audience behavior, …
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Content marketing is entering a phase of redefinition: tools are multiplying, AI is becoming more deeply embedded in production workflows, yet the core value still lies in content quality and …
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TikTok advertising is becoming a notable option for brands looking to reach young, highly engaged users who are accustomed to consuming short-form video. For Vietnamese marketers, mastering how to set …
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Digital Trends
Short-form monetization and richer ad data: how platform moves are reshaping social strategy
Major social platforms are continuing to refine their products and ad tools in two clear directions: monetizing short-form content more effectively and giving advertisers more data. For Vietnamese marketers, these …
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Analytics
Attention, identity and measurement: the social platform shifts Vietnamese marketers should track
Social media is shifting fast, with platforms competing not only for user attention but also for ad tools, account identity, and measurement capabilities. Here are six updates Vietnamese marketers should …