Digital Trends

As social media increasingly shapes how brands are perceived, a single slip-up or a well-timed trend-driven campaign can create major media impact. For Vietnamese marketers, these stories show that without …

Last week’s SEO and search marketing news made one thing clear: the game is no longer just about rankings, but is shifting rapidly toward AI Search, business data, real performance …

World Cup 2026 is more than a football tournament; it is a peak moment for the attention economy. For Vietnamese marketers, it offers a rare chance to observe how a …

For Vietnamese marketers, two seemingly different areas — building expert visibility and measuring ad performance — are becoming increasingly connected. One is about showing up on industry stages; the other …

AI is not only changing how content and ads are created, but also how consultative selling works—where trust and preparation play a major role in closing deals. A new story …

Content marketing is entering a new phase, where AI, creator communities and brands’ owned channels are no longer operating separately but are becoming more tightly connected. New moves from Gap, …

Samsung’s rollout of ChatGPT Enterprise and Codex to tens of thousands of employees shows that AI is no longer an internal experiment, but part of large-scale enterprise operations. For Vietnamese …

Two new developments from OpenAI and the AI market suggest that advertising is moving deeper into conversational spaces, while the battle for AI talent among major tech companies remains intense. …

Two new stories from abroad show AI moving into a very practical phase, from helping robots “remember” their surroundings to the need to protect young users from new risks. For …

Darktrace’s partnership with OpenAI is more than a notable cybersecurity headline; it signals that AI is moving deeper into enterprise operating systems. For Vietnamese marketers, that matters because every digital …

This week’s SEO and martech landscape points to one clear trend: Google and search platforms are pushing more “no-click” experiences, while marketers must optimize more deeply for quality, structure, and …

From 01/7/2026, livestream selling in Vietnam enters a new phase with clearer legal rules. For marketers, shop owners, and creators, this is not just about compliance but also about trust, …