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As AI becomes part of everyday work, the question is no longer whether to use it, but how to govern it effectively and keep costs under control. OpenAI’s latest move …

OpenAI has added new tools to ChatGPT Enterprise to help businesses better understand usage, credit allocation, and cost drivers. For marketers and operations teams in Vietnam, it is a notable …

AI is rapidly changing how businesses hire, train, and assess talent. For Vietnamese marketers, understanding AI skills and generative tools is now directly tied to performance and competitive advantage.

The latest wave of AI news shows the race shifting from “who has the better model” to “who has the infrastructure, products and ecosystem large enough for real-world deployment.” For …

Two new developments from OpenAI show that AI is entering a very different phase: not only helping create content or answer questions, but also moving deeper into operational workflows and …

As generative AI moves from experimentation to real-world deployment, choosing the right tech certifications is no longer just a concern for technical professionals. For Vietnamese marketers, it is a key …

Online advertising costs remain a key concern for marketers and businesses as budgets come under increasing pressure from competition, algorithm changes, and growth targets. For the Vietnamese market, understanding global …

AI talent shifts are not just internal hiring stories at big tech firms; they are early signals of product direction, innovation speed, and competitive advantage. OpenAI’s move to attract AI …

Marketing leaders are investing heavily in martech, customer data, measurement systems, and AI, yet many still feel their technology is not delivering the expected results. The real issue may not …

The controversy around Clair Obscur: Expedition 33 is more than a gaming industry dispute. It is a clear reminder for marketers, content creators, and brands in Vietnam that when generative …