Brilliant has been shortlisted in two categories at the 2026 Global Influencer Marketing Awards, highlighting how influencer marketing is increasingly judged on measurable impact, operational strength, and real business value.
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Two new legal developments around OpenAI show that the AI race is not only about technology, but also about data, copyright, and intellectual property. For Vietnamese marketers, these cases are …
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Three new martech stories show that marketers can no longer look at standalone tools alone, but must consider the entire ecosystem: from how email is classified to avoid confusing its …
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The AI marketing market is booming, and Vietnamese marketers are being approached by new tool vendors nonstop. The real challenge is no longer whether to try AI, but how to …
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When choosing between Claude vs ChatGPT for content creation, data analysis, or campaign brainstorming, don’t ask which tool is stronger in general. Ask which one best fits the task at …
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OpenAI has highlighted a notable shift: agentic AI is moving knowledge work from short conversations to longer, delegated tasks that can run for minutes or hours. For Vietnamese marketers, this …
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ECC by affaan-m is emerging as one of the most notable AI/agent repos on GitHub right now, with 222,838 stars, 34,128 forks, an average gain of about 44,568 stars per …
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Social Media
Social media marketing beyond budget: why cultural relevance and the right metrics decide the brand race
Three recent international stories show that marketers need more than budget: they need the ability to spark organic conversation, read the right data, and understand shifting audience behavior. For Vietnamese …
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Two recent developments from PPC Hero and WordStream point to the same reality: search advertising and Google visibility optimization are no longer centered on keywords in the old sense. For …
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Content marketing is entering a new competitive phase: brands must not only create strong content, but also turn it into brand assets, measure its impact, and use AI to improve …
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