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AI is not only changing how marketers create content or run ads; it is also directly affecting customer research, technology architecture, and martech operating costs. MarTech’s latest coverage shows a …

Google has published a clear explanation of “full-stack AI,” an approach it sees as central to its AI strategy for years. For marketers and businesses in Vietnam, it highlights that …

Last week, SEO and search marketing continued shifting toward a multi-platform landscape, from the stability of AI visibility data to Google’s automatic product categorization, new Search Console signals, and the …

Writing a product review is not difficult, but relying only on personal impressions can easily undermine credibility. This guide shows how to review a product with purpose, for the right …

World Cup 2026 is not only the world’s biggest football stage, but also a major test for sports marketing. For Vietnamese marketers, the key question is not where a brand …

Social media remains the most important touchpoint between brands and users, but the game is changing fast. These five international stories show why lasting effectiveness depends on understanding audience behavior, …

Content marketing is entering a phase of redefinition: tools are multiplying, AI is becoming more deeply embedded in production workflows, yet the core value still lies in content quality and …

TikTok advertising is becoming a notable option for brands looking to reach young, highly engaged users who are accustomed to consuming short-form video. For Vietnamese marketers, mastering how to set …

Major social platforms are continuing to refine their products and ad tools in two clear directions: monetizing short-form content more effectively and giving advertisers more data. For Vietnamese marketers, these …

Social media is shifting fast, with platforms competing not only for user attention but also for ad tools, account identity, and measurement capabilities. Here are six updates Vietnamese marketers should …