Performance Ads

If you’re looking to create a Facebook business account, the goal is usually to manage your Fanpage, ad account, users, and payments in one place. Getting it right from the …

Recent news around OpenAI shows that the AI race is no longer just about models and features, but also about governance, legal issues, hardware, and system safety. For Vietnamese marketers, …

To write strong Facebook ad copy, you should not start with the wording. The key usually lies in three places: understanding what the customer is struggling with, knowing what makes …

Legal changes around advertising are forcing the Creator Economy to rethink how it defines “influencers” and the real value of content. For Vietnamese marketers, this is not just a compliance …

For Vietnamese marketers, two seemingly different areas — building expert visibility and measuring ad performance — are becoming increasingly connected. One is about showing up on industry stages; the other …

Samsung’s rollout of ChatGPT Enterprise and Codex to tens of thousands of employees shows that AI is no longer an internal experiment, but part of large-scale enterprise operations. For Vietnamese …

Two new developments from OpenAI and the AI market suggest that advertising is moving deeper into conversational spaces, while the battle for AI talent among major tech companies remains intense. …

When budgets are tight, choosing the wrong ad channel can waste money before it wastes time. This comparison helps small business owners and marketers see which channel fits real-world needs, …

Two new moves from OpenAI are showing how the boundaries between AI technology, advertising, and cybersecurity are getting closer. For Vietnamese marketers, this is not just a story about a …

A practical guide to running Zalo Ads effectively, from choosing the right objective and audience to writing better ad copy, setting budgets, and optimizing after launch.

When CPA rises and you do not know where the increase is coming from, the problem is usually in the measurement method. Measuring advertising CPA correctly starts with conversion tracking, …

AI is moving from experimentation to scaling in marketing, but the pace of maturity still varies widely across businesses. While some teams are already using AI to run campaigns and …