Social Media

This week’s updates from LinkedIn and Meta show major platforms continuing to optimize for both users and advertisers, from content discovery and job applications to ad creation and conversion booking. …

Social media keeps proving a familiar but enduring truth: the more “real” the content, the greater its chance of spreading and driving real business value. From a baker in New …

AI is moving from a “support tool” to a force shaping how people learn, make decisions, and interact in digital environments. For Vietnamese marketers, especially those working in social media, …

Social media is entering a phase of change faster than content production itself. From TikTok Ads to social-first strategy, and from AI search to integrated service models, Vietnamese marketers are …

When a Zalo group starts to feel noisy, slow to respond, and full of silent members, it is a sign that you need a structured approach to building a community …

Many Zalo communities die from poor engagement because they start with the wrong goal: creating the group first, then figuring out what to post, who to invite, and how to …

The social media and digital marketing market is entering a phase of convergence between content, e-commerce, influencer marketing, and AI. For Vietnamese marketers, these shifts are not just about tracking …

Social commerce and global ecommerce are entering a new growth phase, shaped by online buying behavior, B2B digitization, and transaction security. For Vietnamese marketers, the message is clear: experience, content, …

This week’s global social media landscape continues to revolve around three major themes Vietnamese marketers should watch closely: content distribution algorithms, digital infrastructure and advertising, and increasingly strict rules for …

Social media continues to prove a crucial point for marketers: the right content in the right context can turn an unknown brand into a global talking point, while platform ecosystems …

Viral success on social media is no longer just a matter of luck; it increasingly reflects storytelling, timing, and the ability to turn a small detail into brand equity. These …

Brilliant has been shortlisted in two categories at the 2026 Global Influencer Marketing Awards, highlighting how influencer marketing is increasingly judged on measurable impact, operational strength, and real business value.