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The public back-and-forth between Elon Musk and Sam Altman on X, which erupted right after Apple filed a lawsuit related to OpenAI, was more than just a clash between two …

When CPA rises and you do not know where the increase is coming from, the problem is usually in the measurement method. Measuring advertising CPA correctly starts with conversion tracking, …

AI is quickly moving from an “extra skill” to a foundational capability for marketers, sales teams, and digital operations. These free AI courses offer a practical starting point for Vietnamese …

AI is moving deeper into writing, editing, and digital communication, pushing content marketing beyond “producing more” toward “producing better.” These three international stories show why Vietnamese marketers should pay attention …

AI is being promoted as a tool that makes work lighter, faster, and cheaper. But the bigger question is what happens to people in the labor and economic value chain …

AI continues to reshape how brands produce, distribute, and measure content, but the latest picture shows the game is shifting from “using AI fast” to “using AI responsibly, with infrastructure …

SEO is entering a phase where the boundaries between search, AI, and brand content are blurrier than ever. For Vietnamese marketers, this directly affects how content is created, performance is …

This week’s wave of AI news shows the race is no longer just about “which model is stronger,” but has expanded into hardware, coding ecosystems, model safety, and how businesses …

New developments around OpenAI show that the AI race is no longer just about bigger models, but also investment efficiency, hardware, legal trust, and long-term commercialization. For Vietnamese marketers, these …

Social media is entering a phase where entertainment, brand identity, and social responsibility are more tightly intertwined than ever. From a nonprofit using a comedy series to tell a reintegration …