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While many marketing teams still see AI as a cost-cutting tool, Publicis Sapient used it to redesign how work is done from the ground up. The result: a faster, more …

Content marketing is entering a new phase as search behavior, how users discover brands, and data protection requirements all shift at once. For Vietnamese marketers, these four signals show the …

This week’s updates from LinkedIn and Meta show major platforms continuing to optimize for both users and advertisers, from content discovery and job applications to ad creation and conversion booking. …

As generative AI speeds up the production of content, data, and ads, the real challenge for Vietnamese marketers is no longer making more, but earning more trust. Three recent MarTech …

Recent updates from Google, Microsoft, and market reports show SEO and search marketing moving even faster into the AI era, with tighter content quality control and more rigorous performance measurement. …

The AI landscape today shows the race shifting from talking about models to putting AI into products, hardware, operations, and risk control. For Vietnamese marketers, this is more than tech …

Artificial intelligence is moving from a support tool to a force reshaping how clinics operate. In primary care, it is easing administrative burdens, prioritizing urgent needs, and giving doctors more …

AI is no longer just about language models or chatbots; it is spreading into payments, semiconductor infrastructure, coding tools, and growth automation. For Vietnamese marketers, these five signals show AI …

As content marketing becomes increasingly dependent on email, digital accounts, and content distribution platforms, even a small security or privacy change can directly affect user experience and brand trust. These …

Social media keeps proving a familiar but enduring truth: the more “real” the content, the greater its chance of spreading and driving real business value. From a baker in New …