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AI controversies around game art and platform restrictions show that the real issue for marketers is no longer whether AI is used, but whether they can prove origin, control the …

New AI models are no longer judged only by how well they answer questions. For marketers, the bigger question is whether a model has enough infrastructure, safety, and flexibility to …

AI is pushing technical skills from “nice to have” to “hard to work without” for marketers. As tools, workflows, and measurement methods evolve, marketers need not only to use AI, …

Advertising is moving beyond screens and banners. As AI enters physical devices, marketers must think not just about messaging, but about experience, context, and how brands show up in everyday …

When you need to write a video description quickly, the most effective way to use AI is to treat it as a controlled draft, not a ready-to-publish version. This approach …

Many people new to marketing think they need to learn a lot of soft skills at once. A more effective approach is to prioritize based on the work you are …

LinkedIn is signaling a shift that many social teams in Vietnam will also have to face: content now has to pass quality scrutiny, support collaboration, and prove it can reach …

SEO is entering a new phase: not just optimizing for clicks, but for AI to understand, select, and cite content accurately. For Vietnamese marketers, this directly affects content creation, performance …

The new AI model is no longer seen as just a “better answer machine,” but as something that must work in real workflows: running agents, connecting to tools, coordinating through …

SEO is no longer just a game of winning positions on the results page. As users begin getting answers from AI Overviews, ChatGPT, Gemini, Claude, Perplexity, or Copilot, they may …