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OpenAI has taken another notable step by simultaneously launching GPT-5.6 and the ChatGPT Work tool. For Vietnam’s advertising and marketing community, this is not just a tech headline but also …

OpenAI’s green light for a broad release of GPT-5.6 shows that the AI race is not just about technology, but also a key signal for the advertising industry. As stronger …

AI is not only changing how marketers create content or run ads, but also directly affecting customer research, system architecture, and martech operating costs. Four new MarTech articles paint a …

Video, AI, AI search and connected TV are pushing content closer to business outcomes. Here are eight signals showing how content marketing is shifting from awareness alone to conversion, measurement …

Google has offered a direct explanation of “full-stack AI” — an integrated approach to building artificial intelligence from infrastructure to end product. For marketers and tech teams, it highlights why …

AI is not only changing how marketers create content or run ads; it is also directly affecting customer research, technology architecture, and martech operating costs. MarTech’s latest coverage shows a …

Google has published a clear explanation of “full-stack AI,” an approach it sees as central to its AI strategy for years. For marketers and businesses in Vietnam, it highlights that …

Last week, SEO and search marketing continued shifting toward a multi-platform landscape, from the stability of AI visibility data to Google’s automatic product categorization, new Search Console signals, and the …

Writing a product review is not difficult, but relying only on personal impressions can easily undermine credibility. This guide shows how to review a product with purpose, for the right …

World Cup 2026 is not only the world’s biggest football stage, but also a major test for sports marketing. For Vietnamese marketers, the key question is not where a brand …