Latest Articles

Two new moves from OpenAI are showing how the boundaries between AI technology, advertising, and cybersecurity are getting closer. For Vietnamese marketers, this is not just a story about a …

AI is moving from a “testing tool” to a core business capability, driving new demand for skills, certifications, and implementation consulting services. For Vietnamese marketers, this is not just about …

Multi-agent orchestration breaks a large task into specialized agents that work together in a controlled flow, rather than asking one agent to do everything. This article explains the main orchestration …

A practical guide to running Zalo Ads effectively, from choosing the right objective and audience to writing better ad copy, setting budgets, and optimizing after launch.

The public back-and-forth between Elon Musk and Sam Altman on X, which erupted right after Apple filed a lawsuit related to OpenAI, was more than just a clash between two …

When CPA rises and you do not know where the increase is coming from, the problem is usually in the measurement method. Measuring advertising CPA correctly starts with conversion tracking, …

AI is quickly moving from an “extra skill” to a foundational capability for marketers, sales teams, and digital operations. These free AI courses offer a practical starting point for Vietnamese …

AI is moving deeper into writing, editing, and digital communication, pushing content marketing beyond “producing more” toward “producing better.” These three international stories show why Vietnamese marketers should pay attention …

AI is being promoted as a tool that makes work lighter, faster, and cheaper. But the bigger question is what happens to people in the labor and economic value chain …

AI continues to reshape how brands produce, distribute, and measure content, but the latest picture shows the game is shifting from “using AI fast” to “using AI responsibly, with infrastructure …