Nội dung
- LinkedIn tests “suggested feeds” to better guide content discovery
- Meta shares best practices for AI-generated multimedia ads
- LinkedIn automates the application process for Premium users
- Meta brings back Facebook Creator Studio
- Meta adds integrated scheduling for lead ads
- What this means for the Vietnamese market
- References
This week’s updates from LinkedIn and Meta show major platforms continuing to optimize for both users and advertisers, from content discovery and job applications to ad creation and conversion booking. For Vietnamese marketers, these are notable changes with direct impact on content distribution, lead generation, and social campaign operations.
LinkedIn tests “suggested feeds” to better guide content discovery
According to Social Media Today, LinkedIn is testing pre-suggested feeds to make it easier for users to discover content by specific topics or interests. In essence, this is a move to add another layer of curation to the platform, rather than leaving the entire experience centered on a single general news feed.
The key point for content creators is that LinkedIn is continuing to strengthen the connection between users and more relevant content clusters. That could change how posts are discovered, especially for professional, industry-specific, or career-community topics. If this test is expanded, optimizing content by context and topic will become even more important.
Source: Social Media Today.
Meta shares best practices for AI-generated multimedia ads
Meta has just released best-practice guidance for AI-generated multimedia ads. The focus is not only on “using AI to produce faster,” but also on ensuring ads remain clear in message, consistent with the brand, and aligned with conversion goals.
As AI becomes more deeply involved in the creative process, Meta is signaling that advertisers cannot rely solely on content-generation tools. What’s needed is a quality-control process, standardized messaging, and systematic testing of creative variations. This is especially important for Vietnamese brands beginning to scale AI use in social ad campaigns.
Source: Social Media Today.
LinkedIn automates the application process for Premium users
LinkedIn is also rolling out an automated job application feature for Premium users. This move shows the platform is trying to shorten the gap between job searching and submitting applications, thereby reducing manual steps in the candidate journey.
From a user-experience perspective, this feature could save time and increase the number of opportunities people can reach. On the other hand, it also creates challenges for recruiters and HR teams: application volume may rise faster, while fit will need to be screened more carefully. For businesses hiring on LinkedIn, job-posting content and screening criteria will need to be clearer to avoid being flooded with unsuitable applications.
Source: Social Media Today.
Meta brings back Facebook Creator Studio
Meta has brought back Facebook Creator Studio, a notable update for creators and content operations teams on Facebook. The return of this tool shows Meta still sees strong demand for centralized content management, scheduling, and tracking.
As many businesses have to operate across multiple platforms and roles at once, a centralized content management tool can help reduce friction in workflows. Still, what users will care about most is usability, stability, and how well it works with existing content management systems. If Creator Studio is refreshed in a simpler direction, it could be a plus for social media teams.
Source: Social Media Today.
Meta adds integrated scheduling for lead ads
In the final update, Meta has launched an integrated booking feature for lead ads. This is a natural step in the conversion journey: instead of only collecting contact information, businesses can take interested users straight to booking a meeting or consultation.
The practical impact of this change is quite clear: fewer steps in the funnel, faster response potential, and less lead loss after form submission. For service sectors such as education, real estate, beauty, healthcare, or B2B consulting, the ability to attach appointments directly to lead ads can improve conversion quality if implemented properly.
Source: Social Media Today.
What this means for the Vietnamese market
Overall, these updates all point to one major trend: social platforms are moving from “content distribution” to “action optimization.” For Vietnamese marketers, that means content, advertising, and conversion journeys need to be designed as a tightly connected chain rather than separate steps.
A few practical takeaways:
- For LinkedIn, prepare professional content around clear topics so it adapts better if suggested feeds are expanded.
- For Meta Ads, build a quality-control process when using AI to create content, so campaigns do not move fast but lack brand consistency.
- For lead ads, prioritize direct connections to consultation, demo, or meeting booking to reduce lead leakage.
- For social teams, centralized management tools like Creator Studio still have value if they save operating time and align workflows.
As content competition grows more intense, the advantage will belong to brands that know how to combine new technology with operational discipline and clear brand standards.
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This article focuses on the latest social media news with a perspective for the Vietnamese market.
References
- LinkedIn tests suggested feeds
- Meta outlines best practices for AI-generated multimedia ads
- LinkedIn automates job application process for premium users
- Meta brings back Facebook Creator Studio
- Meta launches integrated booking for lead ads
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