Digital Trends

World Cup 2026 is not just a race on the pitch, but also a major test for the global sports advertising ecosystem. For Vietnamese marketers, developments such as surging CPMs, …

In a market saturated with lookalike advertising, a major brand’s decision to change its identity and storytelling can make a big difference in memorability. Farmers Insurance’s move to flip a …

AI is expected to make work lighter, but new data suggests the opposite: many people are using AI to do more within the same amount of time. For Vietnamese marketers, …

Amazon Web Services (AWS) has upgraded Cohorts Studio with new features designed to make group learning management more effective, especially in fast-changing enterprise environments. For marketers and trainers in Vietnam, …

How we write emails, create content, and use AI is no longer a minor detail in content marketing—it is becoming a competitive advantage. These four signals show the game is …

Email management is becoming a bigger part of content and growth strategy, from tool sign-ups and lead magnets to newsletter nurturing. These updates show how users and platforms are moving …

In an era where every brand touchpoint can be captured and spread within seconds, attempts to control image can sometimes backfire. FIFA’s effort to hide stadium sponsor signage only drew …

Video, AI, AI search and connected TV are pushing content closer to business outcomes. Here are eight signals showing how content marketing is shifting from awareness alone to conversion, measurement …

Google has offered a direct explanation of “full-stack AI” — an integrated approach to building artificial intelligence from infrastructure to end product. For marketers and tech teams, it highlights why …

AI is not only changing how marketers create content or run ads; it is also directly affecting customer research, technology architecture, and martech operating costs. MarTech’s latest coverage shows a …

Google has published a clear explanation of “full-stack AI,” an approach it sees as central to its AI strategy for years. For marketers and businesses in Vietnam, it highlights that …

World Cup 2026 is not only the world’s biggest football stage, but also a major test for sports marketing. For Vietnamese marketers, the key question is not where a brand …