Contents
- LinkedIn tests collaborative posts: B2B content gets a new layer of reach
- Pinterest highlights in-app trends at Cannes
- Reddit expands more integrated ad options to build shopping trust
- Meta makes a new move with Cred and assigns a new WhatsApp-related role
- TikTok adds AI creative tools for marketers
- Instagram expands to Samsung Smart TV
- Social media is moving toward collaborative posts, AI creativity and multi-device use
- References
As of mid-2026, a set of platform updates — LinkedIn’s collaborative posts, Reddit’s integrated ad options, TikTok’s AI creative tools and Instagram’s move to smart TVs — shows social platforms competing harder for both reach and commerce. For marketers, the practical question is which of these shifts deserves testing budget and where B2B versus consumer attention is heading.
LinkedIn tests collaborative posts: B2B content gets a new layer of reach
LinkedIn has added a collaborative posts feature, allowing one piece of content to be co-published or associated with multiple participants. This is a move aligned with the platform’s direction of encouraging professional discussion, increasing credibility through personal networks and expanding organic reach.
For marketers, especially in B2B, this feature can be useful for co-branded campaigns, expert content, webinars, or posts featuring founders, industry KOLs and internal teams. The notable point is that LinkedIn continues to prioritize formats that help content not only get “posted” but also “co-owned,” thereby increasing its distribution potential across the relationship ecosystems of multiple accounts. Source: Social Media Today.
Pinterest highlights in-app trends at Cannes
Pinterest introduced prominent trend signals directly within the app at Cannes, showing that the platform continues to position itself not only as a place to save inspiration but also as a tool for early demand discovery. This approach helps Pinterest strengthen its position at the early stage of the shopping journey, when users are looking for ideas, styles and direction for their choices.
For fashion, beauty, interior design, travel or lifestyle brands, tracking trends on Pinterest can support content and SKU development before demand surges on other channels. Marketers should note that trends on Pinterest often reflect search and discovery intent, so content should be optimized around inspiration, visuals and usage context rather than focusing only on direct sales messaging. Source: Social Media Today.
Reddit expands more integrated ad options to build shopping trust
Reddit is rolling out additional ad options that are more deeply integrated into the platform experience, with the goal of making users feel more confident during the purchase decision process. This is an understandable direction for an environment known for community discussion, where real opinions, debates and user reviews carry significant weight.
For advertisers, the opportunity lies in connecting messaging to the discussion context rather than forcing interruptive ads. Reddit may be a strong fit for brands that want to build trust through community feedback, FAQs, product comparisons or campaigns that require deeper explanation. However, contextual relevance remains essential: ads on Reddit are only effective when they do not disrupt the community spirit that is one of the platform’s key strengths. Source: Social Media Today.
Meta makes a new move with Cred and assigns a new WhatsApp-related role
According to Social Media Today, Meta has bought a stake in Cred and also made a leadership change related to WhatsApp. While the full long-term strategic details have not been disclosed in the source data, this move shows that Meta continues to restructure its product and personnel portfolio to strengthen priority areas.
For marketers, what matters is that any change at the leadership level or in Meta’s strategic investments can affect product direction, commerce integration capabilities and how businesses use WhatsApp for customer care, sales and conversation automation. In a context where Meta remains central to the social-to-commerce ecosystem, decisions like these are often early signals of bigger changes ahead. Source: Social Media Today.
TikTok adds AI creative tools for marketers
Read more: MMM and MTA in 2026 Budgets: Why Marketers Shouldn’t Choose One
TikTok continues to expand its AI toolset for content creation, directly targeting marketers’ need for fast and flexible production. This is a consistent move with market reality: brands need more creative variations, faster testing and shorter time from idea to publication.
For marketing teams in Vietnam, TikTok’s AI tools can help at the concept stage, with content variations, or with producing multiple versions tailored to different audience groups. Still, effectiveness depends on the ability to preserve authenticity and brand fit. AI can help speed things up, but insight, creative perspective and final review still need to be handled by people. Source: Social Media Today.
Instagram expands to Samsung Smart TV
Instagram is expanding its presence to Samsung Smart TV, showing that the platform continues to test how users access content beyond the phone screen. This is a sign that video and entertainment content on social media are increasingly being consumed in the home, on larger screens and in a different viewing context than before.
For marketers, this change suggests that content optimization thinking needs to go beyond mobile-first in the narrow sense. If users are watching social content on TV, brands need to pay more attention to visual pacing, frame quality, subtitles, product clarity and the overall visual emotion. Image-rich formats, short-form video storytelling or lifestyle content may benefit the most from this trend. Source: Social Media Today.
Social media is moving toward collaborative posts, AI creativity and multi-device use
Overall, these 6 updates show that social media is moving deeper into three main directions: content collaboration, AI-assisted creativity and expanding content consumption contexts across more devices. For the Vietnamese market, this is especially relevant in B2B, retail, beauty, technology and e-commerce.
Marketers should consider three things: first, diversify content formats to take advantage of new distribution mechanisms such as collaborative posts or discussion communities; second, test AI as an acceleration tool rather than a replacement for strategy; and third, prepare content for multiple viewing contexts, from phones to TVs. In an era of increasingly intense attention competition, the advantage lies not only in which platform you appear on, but also in appearing in the right way, in the right context and at the right time. Compiled source: Social Media Today.
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This article focuses on social media news with a perspective for the Vietnamese market.
References
- LinkedIn adds collaborative posts
- Pinterest showcases key in-app trends at Cannes
- Reddit launches more integrated ad options to assure shoppers
- Meta buys stake in Cred, appoints founder to lead WhatsApp
- TikTok adds new AI creation tools for marketers
- Instagram expands to Samsung Smart TV
